CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, and Regal announced yesterday that the largest 4DX auditorium in the world opened at Regal Times Square in the epicentre of New York City. CJ 4DPLEX’s cutting-edge 4DX premium format utilizes over 21 unique motion and environmental effects like vibration, water, wind, lightning, and scents enhancing the moviegoing experience. CJ 4DPLEX and Regal have achieved a remarkable milestone with the new 4DX theatre by expanding the capacity with a record-breaking 296 seats, more than double the average amount of seats in a standard 4DX theatre. The two companies saw a unique opportunity to combine a premium large screen and immersive audio with 4DX’s state-of-the-art technology. Along with the 296 seats, the new theater boasts a 60ft wide screen, 4 fog machines more than double that of a standard theater, and eight shaker amplifiers which provide extra motion for the 4DX chairs. The 4DX theater also has 30 rainstorm fans with 14 fans placed directly above audience members, a first for any 4DX auditorium in the U.S. Additionally, Regal Times Square is the first complex in North America to house two 4DX theaters. Along with the 296-seat auditorium, a second 4DX theatre with 128 seats will operate. This showcases the power of the 4DX brand and consumer demand for a premium theatrical experience.
Coming off a record-breaking year in the U.S., the 4DX format brought in close to $50 million at the box office with an average PSA of $937,000 per location across 53 screens. Regal is CJ 4DPLEX’s largest partner in the U.S. with 49 4DX theaters in operation as well as 52 ScreenX theaters. In addition to Regal, CJ 4DPLEX has 62 4DX theatres and 29 ScreenX theatres with Cineworld and CCI across Europe and Israel. Regal has been at the forefront of providing premium formats and experiences to moviegoers opening their first 4DX theater in 2014 in the U.S.
“As a travel destination known for its iconic theatres and around-the-clock entertainment, Regal Times Square is the perfect location for our largest 4DX auditorium in the world,” said Don Savant, CEO & President, CJ 4DPLEX America. “The Times Square 4DX location will serve as our flagship theatre, and we can’t wait for audiences to experience it first-hand.”
“Expanding on our global 4DX success at the box office and our already strong partnership with Regal, the world’s largest 4DX auditorium is a testament to the growing demand for premium film experiences,” said JongRyul Kim, CEO of CJ 4DPLEX.
“At Regal, we are always looking for innovative technologies to incorporate into our theatres with the ultimate goal of creating the best moviegoing experience for our guests,” stated Eduardo Acuna, Chief Executive Officer for Cineworld Group. “Through our partnership with CJ 4DPlex, we are excited to bring the most immersive and largest 4DX auditorium to the entertainment capital of the world.”
The world’s largest 4DX auditorium is at Regal Times Square, located at 247 W 42nd Street in New York City.
