At the dawn of its 200th anniversary, Calvados Boulard breaks with convention and unveils its new packaging – a bold reinterpretation of its heritage and a tribute to its history heralding a daring future. The world’s finest Calvados, acquires a new stunning look, combining authenticity and modernity.
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A Design Matching a Unique Character
The new packaging style reinvents the codes of elegance and tradition with powerful visual impact. Each detail has been carefully revisited such as the prominence of the gold and the white branded square, the emblem of Boulard since the 70s. The matt black neck is reminiscent of the ancient iconic frosted Boulard bottles and creates a striking contrast with the gold liquid. Further streamlining the bottle’s allure, the packaging enhances each expression with a refined palette of colors, reflecting its unique character.
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“We are proud to introduce this captivating new packaging, to mark the brand’s 200th anniversary. This thoughtful redesign is a testament to our commitment to see Boulard Calvados thrive for another 200 years.” said Serge Der Sahaguian, CEO of Spirit France Diffusion.
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