As the world comes together to commemorate the spirit of unity, peace, and brotherhood at the Paris 2024 Olympic Games, BEAUTIFUL INDIA makes its global debut as the official partner of the House of India (HOI).
According to Industry sources, India House is the nation’s inaugural country house at the Paris 2024 Olympic Games, designed by the Reliance Foundation in partnership with the Indian Olympic Association (IOA).
Industry sources further reported that BEAUTIFUL INDIA recalls the inner truths of life in India and elevates people to take the journey that really matters – the journey from the head to the heart.
BEAUTIFUL INDIA is more than a global luxury lifestyle brand. It is a sensory celebration of India and its timeless philosophy, ‘ Vasudhaiva Kutumbakam’, which in Sanskrit means ‘The world is one family’.
Industry sources further confirmed that true to the philosophy of “The World is One Family”, 28 ingredients from 22 countries around the world are added to Indian ingredients, along with glacial waters from the Himalayas, to come up with the concept of “BEAUTIFUL INDIA” experience.
Industry sources also reported that following the launch in Paris, the BEAUTIFUL INDIA luxury range, which comprises of diverse array of product ranges like luxury fragrances, luxury candles ( ), luxury bath and body care, will be rolled out over the next 12-18 months in select stores in Paris, Milan, Munich, London, New York, Los Angeles, Tokyo, Shanghai, Sydney, Moscow and Dubai. The India launch is scheduled for September 2024.
As information and reports garnered from Industry sources, the luxury brand is designed to appeal to the sensibilities of a wide, discerning global audience and invite them to embrace conscious and mindful living as a lifestyle, it aims to be the catalyst for these inner journeys of self-discovery – a bold departure from other luxury brands that tend to focus on outward improvement.
Praveen Kenneth, Founder, of BEAUTIFUL INDIA stated, “The brand is a celebration of India and reminds us to take the journey from our head to our heart, as much as it is a celebration of the highest version of the individual. And what better place and occasion to make our global debut than as the official partners of the inauguration of Maison de l’Inde, Paris. Through this partnership, we are happy to shine a light on the depth of India on such an important global stage.”
“The brand BEAUTIFUL INDIA was created to inspire the world to move from head to heart,” concludes Praveen Kenneth.
The four Marquis fragrances were inspired by the simplest yet most profound truths of India: that we are all ONE and that PEACE is our true nature. YOU and I carry the same divine flame of life, and we LOVE each other as we love our true selves.
Industry sources further reported that Master perfumers from three of the world’s leading fragrance houses, Robertet ( France ), Givaudan (Switzerland), and Iberchem (Spain), have collaborated to capture the essence of India and create a sensory expression of ONE, PEACE, YOU, and LOVE.
The biggest USP of all BEAUTIFUL INDIA luxury products are: – unisex, vegan, cruelty-free, biodegradable, hypoallergenic, clean, and free of parabens and phthalates. All ingredients used are ethically sourced. The brand is committed to learning and improving its offerings, to ensure that all its products are environmentally friendly.
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