Amouage, the High Perfumery House from the Sultanate of Oman, announced the grand opening of its first pop-up boutique in China, its first-ever foothold in mainland China.
Located in the historic Zhang Yuan (also known as Zhang’s Garden) community of Shanghai, the boutique is designed to offer a unique, immersive experience for consumers. Amouage is an addition to an elevated and sophisticated landscape amongst many cultural landmarks and will welcome customers from December 2, 2023, until May 2024.
The pop-up construction features the elements of the brutalist style developed by Renaud Salmon, Chief Creative Officer, sees burnt cork, travertine and sandstone elements with radiating luminosity to reflect the heritage and sensations of the Sultanate of Oman, highlighting the perfume creations introduced in the past years.
In 2020, Amouage partnered with S’Young International to enter and gradually expand in the Chinese market. In August 2021, Amouage successfully opened a flagship online store on Tmall Global, China’s largest cross-border eCommerce platform. Aligning with the brand’s 40th anniversary in 2023, the opening of Amouage’s first physical pop-up boutique in China will not only commemorate the milestone but also establish a solid groundwork for the brand’s expansion into the booming Chinese perfume market.
