Armitron, one of the American legacy watchmakers celebrating its 50th anniversary, advances its sustainability mission through an ongoing partnership with the Wildlife Conservation Society. For the third time since 2023, Armitron has collaborated with #tide Ocean Material SA to craft its eco-conscious Wave watches from recycled ocean-bound plastic. As part of the brand’s Ocean Plastics Collection, the latest releases introduce new colorways in Pink/Blue and Black/Blue, priced at USD 95 each, and are available exclusively on Armitron[dot]com starting June 5, 2025.
As a proud supporter of the Wildlife Conservation Society, Armitron is donating USD 30,000to further its global mission to protect wildlife and wild places. The partnership also advocates for the designation of Hudson Canyon, the largest submarine canyon on the U.S. Atlantic Coast, as a National Marine Sanctuary.
“Our collaboration with the Wildlife Conservation Society and #tide represents a defining step in Armitron’s journey toward greater environmental responsibility,” says Bobbie Weichselbaum, CEO of E. Gluck Corporation. “By integrating socially responsible materials into our designs, we’re shaping a future rooted in sustainability and purpose.”
#Tide is an environmental company transforming ocean-bound plastic into premium raw materials for sustainable products. #Tide Ocean Material is used in a wide range of durable goods from furniture to construction materials. In 2025, the #tide program aims to collect and upcycle the equivalent of one billion plastic bottles into reusable, high-quality materials.
Armitron’s Wave Watches are made from plastic collected in the U.S. and along the coastlines of Southeast Asia:
Wave (USD 95)Crafted from recycled ocean-bound plastic in partnership with Tide Ocean SA, Wave watches showcase a commitment to style and sustainability. Originally launched in 2023, its third release debuts June 5 with bold new colorways, including pink with a black case and blue with a black case.
“Partnering again with Armitron reflects our shared vision for a more sustainable planet,” says John Calvelli, Executive Vice President of Public Affairs at the Wildlife Conservation Society. “We applaud Armitron’s mission of reducing plastic pollution and protecting our life-sustaining ecosystems. Together, we are turning awareness into action, and with every Armitron watch, we’re not only keeping time, but a promise to our oceans and the species that depend on them.”
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