As Earth Day approaches, voices across the nation are coming together with one urgent message: our planet is in crisis, and it’s time to act. With the climate emergency accelerating, reducing food and energy waste has become one of the most actionable and immediate ways to slow environmental damage and protect natural resources.
Launching on April 20, Mediaplanet’s Sustainable Living campaign is uniting environmental advocates, educators, and innovators to inspire widespread change. By amplifying the voices of those on the frontlines of climate action, the campaign empowers individuals and businesses alike to embrace more sustainable practices—at home, at work, and in everyday life.
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Actress Shailene Woodley joins the conversation with an exclusive interview with Mediaplanet, sharing her passionate commitment to climate advocacy. In her discussion, she emphasizes the emotional toll of today’s environmental challenges while highlighting the transformative power of connection. “It’s really easy to get lost in the macro vision of everything because the world right now feels so overwhelming,” Woodley said. “And when it comes to the environment, the messaging and the narrative can be full of so much doom and gloom and fear and terror. But the thing that counteracts all of that fear always is love, and love can be found in community, and community can really change the world and affect legislation and the way things work.”
The print component of “Sustainable Living” is available in the 20th April’s edition of the LA Times. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets.
This campaign was made possible with the support of Shailene Woodley, Kevin Bacon, Tony Robbins, Kathryn Kellogg, Maggie May Baird, American Solar Energy Society, ClimateBase, Jim McDermott and features paid content from Frigidaire, Aiper, Sunrun, and Samsung Electronics.
Copies of the print component will be available at SF Climate Week (April), ASES Solar 2025 (August) and ASES Solar Tours (October).
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