Arizona Muse, renowned American model, earth advocate and founder of DIRT charity, has been chosen as Clarins’ first Global CSR Advocate. This new role, which will see her continue to advocate for regenerative farming and soil health, is perfectly aligned with Clarins’ deep-rooted values and longstanding sustainability commitments. As Clarins’ CSR advocate, Arizona Muse will highlight how Clarins is addressing social and environmental issues and through her content, share and connect with people around the brand’s main CSR initiatives.
Some of Clarins’ biggest commitments include responsible sourcing and full transparency on the origin of their ingredients, cultivation methods, and product manufacturing thanks to traceability platform Clarins T.R.U.S.T.
Clarins has also pioneered the way forward in the fields of biodiversity protection and regenerative agriculture. By 2030, the goal is to cultivate one-third of the plants needed for Clarins products in the two Clarins Domaines, using farming methods that actively regenerate the soil. Clarins is the first cosmetics brand in the world to obtain the prestigious Regenerative Organic Certified (ROC) certification for its regenerative farming activity on the Domaine de Serraval.
“Clarins has always advocated for social and environmental responsibility. It’s one of our founding values. We have chosen Arizona as the perfect partner to represent this core value and embody our CSR initiatives: her deep commitment to sustainability matches Clarins’ and she shares our convictions about the work companies need to be doing in terms of CSR. I met Arizona about 10 years ago and have been impressed ever since by her sincerity and dedication. I am confident that she will help us communicate on our initiatives and commitments with the engagement, passion and knowledge she brings to every project.” Virginie Courtin, Managing Director of the Clarins Group.
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“Since I was 26, I’ve been thinking about sustainability, and about what we can do, as corporations and humans, to create a more sustainable future so this feels like the kind of partnership I dreamed up. It’s the 1st time that a business as big as Clarins has trusted me to be their CSR advocate and I’m proud to accompany them on their sustainability journey. I love how important sourcing and choosing regenerative farming practices are to Clarins, and how they’ve built this into their business. If brands want to be truly sustainable, it has to be written into the business, and Clarins understand this.”
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Arizona Muse Clarins Global CSR Advocate
The communication will go live across social media in April of this year. Arizona Muse will kick off the partnership on her own Instagram page with a post speaking about her collaboration with Clarins and why advocating for the brand resonates with her. From April, Arizona Muse will also share social content highlighting Clarins’ main CSR initiatives.
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