Holand Automotive Group, a leader in luxury automotive retail and owner of Ferrari Quebec in Montreal, as well as Ferrari of South Bay and Ferrari of Rancho Mirage in California, announced its expansion into Europe with the acquisition of Forza Rossa, Romania’s only Ferrari dealership. The soon-to-be-renamed Ferrari of Bucharest marks the Group’s first venture into the European market, solidifying its global presence in the luxury automotive industry.
Ideally located in Romania’s capital, the country’s sole Ferrari dealership is renowned for serving an affluent clientele. “Romania is a hidden gem,” says Gad Bitton, President and CEO of Holand Automotive Group. “Its proximity to key European markets and growing wealth make it ideal for luxury automotive growth, with strategic access to neighbouring regions.”
A New Chapter in Luxury Automotive Retail
The addition of Ferrari of Bucharest reflects Holand Automotive Group’s dedication to enhancing customer experiences and advancing the luxury automotive market. “Romania presents immense potential, and we’re excited to bring our proven expertise and industry-leading best practices to elevate the customer journey at Ferrari of Bucharest,” adds Gad Bitton.
Expanding a Legacy of Excellence
From its headquarters in Montreal, Holand Automotive Group has established itself as a key player in the luxury and exotic automotive world. The Group operates an impressive portfolio of premium and ultra-luxury franchises, including Ferrari Quebec, Ferrari of South Bay, Ferrari of Rancho Mirage, Rolls-Royce Motor Cars Quebec, Lamborghini Palm Beach, and McLaren Ville de Québec. Its ventures span Canada, the United States, and now, Europe. Welcoming Ferrari of Bucharest marks a significant milestone in Holand Automotive Group’s history, positioning the company as a global leader in the luxury automotive market.
The Group also owns the renowned Circuit Mont-Tremblant racetrack in Canada, offering exclusive motorsport events and experiences.
With this latest acquisition, Holand Automotive Group continues demonstrating its global ambition and dedication to bringing luxury automotive excellence to new markets.
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