e.l.f., the purpose-driven beauty brand with a mission to bring the best of beauty to every eye, lip, and face, has teamed up with World Champion blind swimmer Anastasia “Tas” Pagonis in service to the broader community. Together, e.l.f. and Pagonis are on a journey to make beauty products more accessible for the blind and low-vision community.
Pagonis, who has set multiple world records for swimming, is a bold disrupter with a kind heart both in and out of the pool. Her incredible social following, nearing three million across TikTok and Instagram, created a platform to share her story and uplift others going through life’s challenges. Pagonis’ real-world, irreverent social posts are meant to “change the way you ‘see’ the visually impaired,” she shares.
Launching today, e.l.f. and Pagonis have developed the “Beauty For Every Eye” bundle. This limited-edition kit features three of Pagonis’ favorite e.l.f. products – e.l.f. Cosmetics Big Mood Waterproof Mascara, e.l.f. Cosmetics Glossy Lip Stain in Power Mauves and e.l.f. SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam – each with a scannable QR code that links to an audio recording by Pagonis describing the product, including finish and application tips. This innovative “beauty hack” is used by Pagonis herself as a blind beauty lover seeking greater accessibility.
“Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels, and see barriers as steppingstones. She redefines limitless,” says Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “We are on a journey to make beauty even more accessible to every eye, lip, and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible.”
Image taken from e.l.f. website
The Beauty For Every Eye bundle celebrates Pagonis’ story and shares her creative solutions for the blind and low-vision community. As part of the e.l.f. family, Pagonis will continue working with e.l.f. to develop more adaptive tools and products. Since Pagonis teamed with e.l.f. in June of 2023, she has helped e.l.f. experience beauty in a new way. Pagonis previously was featured in e.l.f.’s “Show Your(s)e.l.f.” documentary featuring inspirational stories from extraordinary role models who see beauty in the entirety of the human experience, from adversity to triumph.
“I’m so excited to partner with e.l.f., a brand that truly values positivity, inclusivity, and accessibility,” said Pagonis. “Together, we’re making strides to ensure the beauty industry is welcoming and empowering for people of all abilities.”
e.l.f. worked with its long-time partner for purpose-driven work, OBERLAND to develop this beauty feature.
Interested to read about other beauty brands? Then please visit –
BeautyHealth Launches First Hydrafacial DTC Sales Channel on Tmall Store China
imPRESS Beauty welcomes Celebrity Makeup Artist Priscilla Ono as the First Ambassador
L’Oréal completes formalities of acquiring Aesop
