Unleashed Brands recently launched KidHub, a new family app designed to help parents manage their children’s activities while giving them greater visibility into the confidence, resilience and life skills being built along the way.
Built for today’s busy families, KidHub connects parents to enrichment experiences across the Unleashed Brands platform while bringing classes, camps, milestones, scheduling and free personalized growth insights for kids into one connected app.
Last month, Unleashed Brands released “Beyond the Report Card,” research showing parents have fundamentally redefined what success looks like for their kids, prioritizing kindness, confidence and resilience over grades and credentials by nearly 2-to-1. Yet most parents say they cannot find programs that intentionally build those qualities. Even fewer have a way to know if what they are doing is making a difference. KidHub was built to help close that gap and move families from guesswork to guided growth.
The app brings the full Unleashed Brands portfolio, serving more than 20 million kids across 1,500 locations, together on a single platform. It combines activity booking and family scheduling with something no other app offers: real-time visibility into a child’s character development.
“At Unleashed Brands, our mission has always been bigger than activities. We’re focused on helping build life-ready kids,” said Michael Browning Jr., founder and CEO of Unleashed Brands. “Parents are looking for experiences that build confidence, resilience, leadership and character, not just fill time on a calendar. KidHub gives families one connected place to manage those experiences while helping them better understand how their child is growing along the way.”
At the center of KidHub is the ThriveScore a strengths discovery tool developed in partnership with Dr. Michele Borba, Unleashed Brands’ Chief Thriving Officer, world-renowned educational psychologist and best-selling author. Rooted in decades of child development research, ThriveScore helps parents better understand and support their child’s unique growth journey through personalized insights and strengths-based recommendations.
“Character development is one of the most important predictors of a child’s long-term success, but parents have never had a way to truly see it,” Borba said. “ThriveScore isn’t a grade — it’s a window into the strengths that help children succeed in school, relationships and life. Resilience, empathy, self-control and confidence have been linked to long-term well-being for decades. What’s been missing is a way to track and celebrate those strengths as they develop. KidHub changes that. For the first time, parents have one place to manage their child’s enrichment experiences and watch their character strengths grow over time.”
KidHub connects families to enrichment activities across Urban Air Adventure Park, The Little Gym, Snapology, Sylvan Learning, Water Wings, Class 101 and Premier Martial Arts, all from a single platform. Beyond the ThriveScore, the app offers:
- Unified family scheduling: Discover, book, and manage classes, camps, birthday parties, and open play across all Unleashed Brands locations in one calendar.
- Instructor highlights: Photos and videos captured during class, delivered directly to parents.
- Skills and milestone tracking: Personalized growth records for every child in the family, building a longitudinal picture of who they’re becoming.
- Smart check-in: Faster, frictionless entry at participating locations nationwide.
- Smart recommendations: Activity suggestions tailored to each child’s age, interests, and development, adjusting as they grow.
- Recognizes virtues among kids. Staff at every location can recognize kids in real time for demonstrating one of 23-character virtues – courage, perseverance, kindness, self-confidence, and more. Those moments surface instantly in the app as milestones parents can save, share, and celebrate. The recognition isn’t self-reported by parents or reduced to a star rating. It’s earned at the location, logged in the app as it happens.
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