With a strong mission to make auto auctions more accessible across the United States, Mapa Broker a company founded by Erika Rodriguez and Pocho Pereira — announces two groundbreaking initiatives that mark a turning point in the automotive sector: the release of the book “Mapa para un Sueño” (translated “Map for a Dream”) and the development of an innovative new app that will allow users to participate in auctions directly, with full control.
Thanks to a strategic partnership with Copart the global leader in auto auctions Mapa Broker is developing a tech-driven tool that will provide direct access to vehicle inventory, customized filters, and the ability to set strategic bid amounts — all in one app. This platform is not just educational, but also fully functional, empowering users to buy at auction on their own, without relying on intermediaries.
The first version of the app will be unveiled at the end of the year, marking one of the most important steps toward user autonomy in the auction process.
The official announcement was made during the 2025 Networking for Dealers event, with Copart executives in attendance, reaffirming their commitment to the growth and technological evolution of the Spanish-speaking market in the U.S.
A Book That Inspires and Equips Future Auto Entrepreneurs
In addition to the app, Mapa Broker introduced the book “Mapa para un Sueño”, a heartfelt and practical guide for anyone dreaming of starting a business in the automotive world. Narrated by an iconic figure in the car industry, the book tells the real-life story of Pocho and Erika, two individuals who started from scratch and built a successful business in one of the most competitive sectors in the country.
More than just inspirational, the book provides real tools, proven strategies, and essential advice to help readers avoid common pitfalls and take their first confident steps in the auction world.
A Company Moving Progress Forward with Vision
Through this strategic alliance and their new initiatives, Mapa Broker reaffirms its mission to simplify, educate, and empower the community.
“We’re convinced that the clearer the path, the more people will be encouraged to walk it. This app was created to offer autonomy, knowledge, and confidence to anyone looking to enter the auction world with strategy and business vision,” says Erika Rodriguez, co-founder of Mapa Broker.
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