CYBEX Flagship Store in SoHo (Image Courtesy: PRNewswire)

Lug Achieves Sensory Accessible & Inclusive Certification from KultureCity, Expanding Accessibility Through Purposeful Design

Tactile and Sensory Regulation Features (Photo Credit: PRNdewswire)
Tactile and Sensory Regulation Features (Photo Credit: PRNdewswire)

In partnership with KultureCity, the World’s leading organization advancing sensory accessibility, Lug a brand built on purposeful, functional design has achieved Sensory Inclusive Certification for its bags and accessories, recognizing their intentional adaptation to better support individuals with sensory needs and invisible disabilities.

This certification officially recognizes Lug’s integration of sensory-supportive, accessible design into everyday bags and accessories, advancing functional organization, cognitive support, and ease of use for individuals with sensory needs, and promoting greater sensory inclusion in daily life.

Functional Organization and Intuitive Structure (Image Courtesy: PRNewswire)
Functional Organization and Intuitive Structure (Image Courtesy: PRNewswire)

“At Lug, we’ve always believed that thoughtful design can change lives,” said Ami Richter, Co-Founder of Lug and dedicated Board Member of KultureCity. “My work with KultureCity stems from a personal passion to make the world more inclusive. This certification reflects our shared vision — that every bag we create can reduce stress, offer comfort, and bring genuine joy to daily life for everyone.”

“Partnering with a visionary brand like Lug allows us to extend sensory, accessibility, and inclusion beyond venues and into the everyday tools people use,” said Dr. Julian Maha, Founder of KultureCity. “When a product is intentionally designed to meet sensory needs, it doesn’t just organize life — it opens the door to confidence, independence, and true belonging.”

Purpose-Built Design: Functional Organization and Accessibility at the Core

Lug’s design philosophy directly addresses the needs of individuals with sensory processing challenges, executive function differences, and mobility needs, delivering purpose-driven features including:

(Image: PRNewswire)
(Image: PRNewswire)
  • Functional Organization and Intuitive Structure: Clear compartments, intuitive pocket layouts, and organized systems minimize cognitive overload and promote smoother transitions.
  • Color-Coded Compartments and Predictable Layouts: Visual mapping supports executive function and reduces sensory overwhelm in everyday environments.
  • Tactile and Sensory Regulation Features: Lug’s quilted fabrics, compression-friendly materials, and structured padding deliver calming tactile experiences and deep pressure input. The patented Charm Strap and built-in attachment points for fidget tools support emotional regulation and sensory needs.
  • Streamlined Mobility and Accessibility: Lightweight designs with accessible compartments support confident movement, while integrated attachment points ensure seamless compatibility with mobility devices — including wheelchairs, strollers, and carts — keeping essentials organized, secure, and within easy reach.
  • Fine Motor Accessibility Features: Easy-grab pullers, smooth-action zippers, and intuitive access points enhance independence for individuals with fine motor challenges.

Designed for convenience and to meet recognized accessibility needs, Lug’s KultureCity Certified products embody principles aligned with assistive device functionality under the Americans with Disabilities Act (ADA) and internationally recognized accessibility standards.

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