GEDI, one of the leading Italian media companies, is offering new features to its readers and transforming the process of creating audio content for its publications. As of today, the websites and apps of the Group’s publications integrate Voice Studio, an AI-powered solution developed by Discovery Reply, a company within the Reply Group specializing in Digital Experience Management solutions.
Voice Studio uses one of the best AI-based voice cloning engines to convert text articles into high-quality audio podcasts, ensuring the realism and naturalness needed for a clear and authentic listening experience. The solution has already been used for the publications “la Repubblica” and “La Stampa,” producing over 300 audio pieces per day.
Image taken from GEDI website
Discovery Reply has developed custom features tailored to GEDI’s editorial context, such as correctly adapted pronunciation for foreign words, contextual expansion of acronyms, and modulation of tone, rhythm, and emphasis depending on the type of article (e.g., news, sports, culture). There are also tools available for the quality control of the generated audio, allowing editorial intervention for corrections that automatically apply to future productions, as well as the option to integrate background music into the final audio file.
Fabiano Begal, CEO of GEDI Digital, stated: “Voice Studio enables us to effectively meet the growing demand for high-quality audio content from the general public, something we have already observed with the success of OnePodcast. Thanks to this collaboration with Discovery Reply, we can now enrich our editorial offering by providing our readers with an additional useful and innovative tool.”
Image taken from LinkedIn Profile
Filippo Rizzante, CTO of Reply, commented: “Collaborating with GEDI has shown how the use of artificial intelligence can significantly enhance the editorial landscape and its accessibility. With Voice Studio, we have made podcast production more efficient and of higher quality, creating natural and engaging audio content that enriches the listening experience.”
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