Vail Resorts, Inc. (NYSE: MTN) yesterday announced that Courtney Goldstein has been appointed executive vice president and chief marketing officer (CMO), effective April 29, 2024. Goldstein joins the company with more than two decades of experience at Comcast and American Express. Goldstein will report to CEO Kirsten Lynch and join the company’s executive team.
“Courtney has a proven track record of growing subscription business models by leveraging data and technology,” said Kirsten Lynch, chief executive officer of Vail Resorts. “Her leadership and experience will be valuable as our company continues to grow the Epic Pass subscription model, launches an innovative new gear membership business, My Epic Gear, and innovates the guest experience through digital technology such as Mobile Pass and My Epic Assistant in the My Epic app.”
Goldstein joins Vail Resorts with experience from Comcast and American Express. At Comcast she spent more than 10 years in senior leadership roles, serving most recently as senior vice president of consumer marketing, growth, and engagement. During her tenure, she transformed the Xfinity consumer experience through data-driven performance marketing by leveraging AI and emerging technology platforms, and she led e-commerce and digital media. Before Comcast, Goldstein worked for American Express for 10 years, including as vice president of consumer card prospect acquisition & customer marketing strategy. She has an MBA from Columbia University and a BS in Economics from The Wharton School of the University of Pennsylvania.
“Vail Resorts has an impressive track record of leveraging data to drive business growth while enhancing the experience of skiers and snowboarders,” said Goldstein. “I am inspired by the company’s mission and values – and look forward to leveraging my experience to support the continued momentum of business growth and creating an Experience of a Lifetime for guests in every way they interact with us.”
Goldstein will lead the company’s Epic Pass business, data and analytics, and digital experience as well as marketing for its portfolio of world-class mountain destinations, the company’s new My Epic Gear membership business, and its rental, retail, and ski and ride school businesses.
