Uni K Wax, a natural body-waxing franchise known for its proprietary Elasti K Wax, recently announced the appointment of Jarred Fajerski as Chief Executive Officer.
Fajerski joins during a major expansion phase, with nearly 40 open studios and 31 in development across nine markets and seven states—a total footprint of 71 locations. The brand is also actively expanding its reach through a growing pipeline of independent studio conversions.
As former CEO of SSG (Stratus Clean Services Group), Fajerski managed 1,000+ units and USD 56 million in sales, leading the brand to a #21 U.S. ranking and record growth. Previously, he served as Chief of Stores at Hand & Stone Massage & Facial Spas, where he scaled the brand from 140 to 500+ locations through two private-equity transactions. He holds an MBA from the University of Pittsburgh and a B.S. from St. Francis University.
“Jarred is exactly the leader this brand needs at this moment,” said Omar Simmons, Managing Partner of Exaltare Capital Management and a Uni K Wax board member. “He has repeatedly proven he can scale franchise systems while deepening franchisee profitability — not one at the expense of the other. His operating discipline and marketing instincts make him an ideal fit as we accelerate Uni K’s next chapter of growth.”
“Our franchisees are the heart of this brand, and in Jarred they gain a partner who leads from the field,” said Heather Elrod, Managing Partner of Conscious Capital Growth and a Uni K Wax board member. “He pairs a relentless focus on unit-level economics with genuine care for the people behind every studio.”
With a career built on scaling guest-first brands, Fajerski is focused on supporting franchisees and bringing Uni K Wax to new markets. “I’ve spent my career building brands that put people first, and Uni K Wax has something rare — a genuinely more natural, more comfortable way to wax that guests come back for,” Fajerski said. “Our franchisees are the ones who bring that experience to life every day, and supporting their success is my top priority. My focus is helping them bring Uni K Wax to more people in more cities, without ever losing the comfort, care, and clean standards that make it special.”
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