Hormel Foods Corporation a Fortune 500 global branded food company, recently announced Holly LaVallie is rejoining the company as vice president of marketing excellence.
In her new role, LaVallie will lead the development and execution of enterprise marketing capabilities designed to support brand growth across the company’s Retail, Foodservice and International businesses. Her responsibilities include brand strategy and experience, design and content, media and agency management, marketing technology, marketing training and marketing effectiveness.
“We are thrilled to welcome Holly back to Hormel Foods,” John Ghingo, president and chief executive officer-elect, said. “She brings a unique combination of deep institutional knowledge, marketing expertise and proven leadership. Holly has a strong track record of building brands, developing talent and creating capabilities that help organizations grow. She will play an important role as we continue to accelerate growth across our portfolio.”
LaVallie returns to the company after serving as senior vice president of marketing, R&D and PMO, at Link Snacks. During her 19-year career with Hormel Foods, she held a variety of leadership roles across the company’s brand portfolio and played a key role in strategic planning and innovation.
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