hello, one of the oral and personal care brands known for thoughtfully crafted and designed products, recently announced the appointment of actress Chandler Kinney as its first-ever Chief Aura Officer (CAO).
This new role comes at a time when younger consumers are thinking differently about their daily self-care. For Gen Z especially, morning routines are not just about getting ready – they have become moments to make intentional choices that rack up ‘aura points’ and set the tone for the day ahead.
“As our newly appointed Chief Aura Officer, Chandler will take our ‘everyday yay’ energy to the next level,” said Diana Haussling, CEO of hello products. “Chandler embodies the hello spirit through her confidence, creativity and warmth. We’re excited to see how she brings the vibes to the hello fam.”
As CAO, Chandler will offer her creative vision across hello’s social channels, spearhead new content, provide behind-the-scenes glimpses and share aura tips for making everyday routines feel more magical.
“For me, self-care is all about cultivating and protecting my peace,” said Chandler Kinney. “I’m so excited to share my go-to self-care tips! hello’s new whipped toothpaste is a staple in my routine, and helps me start each day with my best smile!”
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