HARIBO of America is entering its next phase of growth in the United States under new President & CEO Jon Hughes, with strategic investments in innovation, expanded consumer engagement and the launch of the company’s first-ever U.S. retail stores.
As HARIBO builds on more than a century of confectionery leadership, the company continues to evolve how consumers experience the brand. This summer, HARIBO will open its first U.S. retail stores at Woodbury Common Premium Outlets in New York and Wrentham Village Premium Outlets in Massachusetts, bringing to American consumers an immersive retail concept already successful across Europe.
The retail expansion reflects HARIBO’s broader strategy to deepen consumer engagement, strengthen brand visibility and create new ways for consumers to experience the brand. The stores will feature customizable Pick-and-Mix experiences, seasonal and limited-time treats, exclusive merchandise, and immersive brand moments designed to bring the happy world of HARIBO to life.
Hughes brings extensive experience leading growth across the HARIBO organization, most recently serving as Managing Director for HARIBO U.K. & Ireland. His appointment reflects HARIBO’s continued commitment to pairing its heritage with innovation as the company invests in its future growth in the U.S. market.
“HARIBO has an extraordinary legacy, unmatched brand love and tremendous opportunity ahead,” said Hughes. “As we enter this next chapter of growth, we’re investing in new ways for fans to experience the Happy World of HARIBO, from innovative new treats to immersive retail destinations that bring the brand to life and create memorable experiences.”
For more than a century, HARIBO has inspired moments of childlike happiness across generations through iconic treats, playful innovation and a commitment to creating joyful experiences for consumers around the world. As the creator of the original gummi bear and one of the world’s leading manufacturers of gummi treats, HARIBO continues to evolve alongside changing consumer preferences through new flavors, formats and experiences that deepen consumer engagement while reinforcing its leadership in the category.
Fans can begin visiting the Woodbury Common location now, while the Wrentham Village location is expected to open in early August.
