PRIMA VIP INC announced that global longevity speaker and health-innovation strategist Natalie Lefevre has joined the company as its Wellness Ambassador, helping expand PRIMA’s network into luxury wellness, longevity travel and medical-wellness hospitality.
Lefevre will work with PRIMA to identify and connect leading wellness providers, retreats, medical-wellness destinations and hospitality partners with the professionals and private communities driving travel and wellness recommendations. Through her international platform and digital community of more than 1.1 million followers, she brings a global perspective on the rapidly evolving intersection of health, technology, hospitality and travel.
“Natalie brings a rare combination of trusted global relationships, deep curiosity and the ability to translate emerging health innovation into experiences people can understand and act on,” said Alex Zhardanovsky, founder of PRIMA. “Her perspective will help PRIMA connect a new generation of wellness providers and hospitality partners with the communities actively seeking them.”
Lefevre is an international speaker and advocate for a more informed, proactive approach to health and longevity. Her work explores the factors shaping healthspan, including advanced diagnostics, biomarkers, gut health, regenerative medicine, nervous-system health and emerging health technologies. She travels internationally to meet with clinicians, researchers and innovators.
Rather than advocating for any single treatment or approach, Lefevre’s work emphasizes informed decision-making, responsible medical oversight and greater understanding of individual health data.
At PRIMA, Lefevre will help strengthen the company’s growing wellness ecosystem by introducing aligned providers and destinations to its recommendation network. PRIMA connects hospitality and wellness businesses with the professionals and communities that refer customers to them, tracking resulting bookings and sharing revenue with those who generate them.
“The future of well-being will be shaped by better diagnostics, intelligent technology and trusted access to the right experts,” said Lefevre. “PRIMA creates a powerful bridge between those worlds and the hospitality experiences through which people increasingly discover how to live better.”
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