PRIMA VIP INC recently announced that Gil Antolin, founder of Luxury World Traveler, has joined PRIMA as a strategic partner to help expand its network of hospitality providers and demand partners, advancing the company’s mission to turn trusted recommendations into bookable experiences and shared economic opportunity.
Antolin’s role will support both sides of PRIMA’s growth: expanding the hospitality businesses available on the platform and strengthening the network of people and organizations that connect customers to them. PRIMA links restaurants, nightlife, wellness and experiences with hotels, concierges, travel professionals, creators, residential communities and other distribution partners. The platform is designed to turn trusted recommendations into attributable bookings, with partners sharing in the revenue those bookings generate.
“Hospitality runs on relationships. People ask someone they trust where to eat, where to stay and what to do,” said Alex Zhardanovsky, founder of PRIMA. “We are building the infrastructure that turns those recommendations into measurable business. Gil brings an exceptional combination of hospitality relationships, global media reach and AI technology expertise that will help us expand both sides of the network.”
Antolin founded Luxury World Traveler in 2013, growing it into a global luxury travel media and marketing brand with more than 5 million followers across social platforms. He has worked with more than 2,000 hotels and organized over 30 influencer marketing events worldwide. Antolin has also co-founded two AI-powered hospitality software companies, extending his work in luxury travel and digital marketing into technology designed to improve hospitality operations and the guest experience.
“The future of hospitality is not technology replacing human connection; it is technology making that connection more valuable,” said Antolin. “That is what makes PRIMA exciting. It applies AI and intelligent commerce to one of the oldest and most powerful forces in hospitality: trust. I’m looking forward to helping grow the PRIMA network worldwide.”
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