Genesis Motor America has recently appointed Edgar Antonio Carranza as vice president, sales operations, effective July 20, 2026. In this role, Carranza leads Genesis sales and retail operations in the U.S., including sales strategy, product distribution, incentives, and field operations to support the brand’s continued expansion and competitiveness in the U.S. luxury market. Carranza reports directly to Tedros Mengiste, chief operating officer, Genesis Motor North America.
“Edgar is a respected leader with a strong track record of delivering results and strengthening retail performance,” said Mengiste. “His experience leading operations in a key North American market, combined with his deep understanding of sales strategy and customer experience, positions him well to help advance Genesis’ presence in the U.S. and further elevate our luxury retail experience.”
Carranza most recently served as CEO of Hyundai Motor México, a role he has held since 2022, where he led all aspects of the business, including operations, sales, marketing, service, and customer satisfaction. He previously served as chief operating officer, overseeing sales and marketing operations to maximize performance and brand value.
Since joining Hyundai Motor North America, Carranza has played a key role in strengthening the brand’s presence in Mexico, driving continued sales and market share growth while enhancing the customer experience in close partnership with the dealer network.
Prior to Hyundai, Carranza held leadership roles at Nissan Motor Company across Mexico, the United States, and Japan, including general manager of global sales, where he was responsible for sales planning and strategy across the Americas region.
Carranza has more than 25 years of automotive industry experience spanning sales, planning, and operations. He holds a degree in industrial engineering from the Instituto Politécnico Nacional and has completed executive education programs at IPADE Business School and Vanderbilt University.
Steven Yandura, former vice president of sales operations for Genesis Motor America, will assume the role of vice president, national sales, Hyundai Motor America.
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