KnitWell Group (“KnitWell”), a leading specialty retail apparel company with eight iconic American brands, today announced the appointment of Angelica Munson as Chief Digital & Customer Data Officer. Munson will lead KnitWell’s enterprise strategy across customer data, customer insights, AI-enabled marketing tools, personalization, digital marketing, and related growth capabilities.
In this newly created role, Munson will focus on advancing the enterprise capabilities that help KnitWell’s portfolio of brands better understand and engage customers, accelerate innovation, and create more personalized customer experiences. She will oversee efforts that strengthen how the organization leverages data, technology, and insights to drive customer loyalty and long-term growth across its brands.
“Angelica is a highly respected digital and transformation leader whose experience sits at the intersection of customer insight, technology, marketing, and commerce,” said Lizanne Kindler, Executive Chair and Chief Executive Officer of KnitWell Group. “Her expertise in building enterprise capabilities across data, digital, and customer engagement will help create the tools, insights, and infrastructure our brands need to continue growing and thriving.”
Munson brings more than two decades of executive leadership experience spanning digital transformation, eCommerce, marketing, data strategy, and customer engagement across the beauty, fashion, and retail industries.
She joins KnitWell from Shiseido Group, where she served as Global Chief Digital Officer, leading enterprise-wide digital transformation initiatives across multiple brands and six global regions. During her tenure, she launched a Beauty Tech Lab powered by AI-driven skin diagnostics and helped advance the organization’s digital capabilities worldwide.
Prior to Shiseido, Munson held senior executive leadership roles at Fast Retailing, including Theory and Helmut Lang, and at Estée Lauder’s Clinique brand, where she led digital, eCommerce, and marketing initiatives across North America, Europe, and Asia.
“I am passionate about helping organizations better understand their customers and use data, technology, and innovation to create meaningful experiences,” said Munson. “KnitWell’s iconic portfolio, deep customer relationships, and operating model create an exciting opportunity to build capabilities that can accelerate growth while preserving what makes each brand distinctive. I’m thrilled to partner with our incredible brands to shape the future of customer engagement across the enterprise.”
For similar news, please visit these web pages:
Footwear industry bullish on its ESG goals
Von Maur Department Stores celebrates Grand Opening of its First Location in Pennsylvania
Haute-couture Director Christelle Kocher joins Jelenew to Launch New Curated Collection
VF Corporation Appoints Caroline Brown to Board of Directors
