March 13, 2025

WSI Unveils its New Order Fulfillment Brand, Kase, a True Omnichannel 3PL

Front of the WSI Jupiter, TX facility Image: PR Newswire
Front of the WSI Jupiter, TX facility Image: PR Newswire

WSI (Warehouse Specialists, LLC), one of the largest privately held U.S. logistics, distribution, storage, and fulfillment enterprises, unveiled its new omnichannel 3PL brand to the market. Kase was created to enhance the success-generating synergy between WSI and Shipping Tree a tech-forward ecommerce fulfillment provider that WSI acquired in February 2024. While the two brands will continue to operate separately, Kase serves to provide better market clarity on the robust omnichannel solutions WSI/Kase offers.

“With many North American companies pivoting to nearshoring and onshoring, suppliers and manufacturers are looking for cost-effective, time-efficient and secure fulfillment solutions,” said Paul Simmons, President at WSI. “Kase offers brands the fulfillment reach, technology and expertise that retailers are searching for in today’s market.”

Image: PR Newswire
Image: PR Newswire

With 60 years of logistics and fulfillment experience, WSI will support the Kase brand as it did when it operated as ShippingTree. While both WSI and Kase will continue to offer order fulfillment services, the customer profile and their business-specific requirements will separate the two fulfillment offerings.

“Our facility footprint is definitely unique; some locations handle hazardous materials with strict safety and regulation requirements, while others are suitable for perishables with specific temperature and cleanliness requirements,” said Peter Davis, VP of Fulfillment at WSI/Kase. “We have warehouses set up with rail transloading in mind as well as your modern fulfillment warehouse network equipped to handle fast-moving ecommerce and retail orders. Kase will focus on providing high-growth brands a truly customer-centric, scalable omnichannel fulfillment solution.”

With an emphasis on the customer experience, brand expansion, technology and fulfillment expertise, Kase plans to take 3PL services Beyond Fulfillment. Its mission is simple: to empower exceptional customer experiences through seamless, end-to-end logistics solutions.

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