Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) unveils ReImagined by UGG™, an offering crafted with preferred materials. Using leftover leathers and suedes, the collection creates new takes on iconic UGG® silhouettes like the Tasman and Classic Ultra Mini.
Serving as a direct response to surplus from the last few seasons, this offering utilizes excess fabrics that were ordered but never used for in-line products due to order cancellation or other product-related reasons. Rather than using the scraps for samples or pullover, UGG® is repurposing or reimagining them to bring a new product to life for consumers. While this offering acts as the first iteration of ReImagined by UGG™, future collections will vary depending on multiple factors, including the number of surplus materials available.
- Classic Ultra Mini ReImagined + Tasman ReImagined – The Classic Ultra Mini ReImagined and Tasman ReImagined are now thoughtfully reimagined with carefully selected surplus suede and sheepskin from other styles by UGG®. When designing and building boots, sometimes there is extra material that does not get used. UGG® thought to create a new take on styles consumers already love with that material. This is reimagined UGG magic. On the outside, there is beautiful texture in an off-the-now patchwork design. On the inside, find unbelievably soft UGGplush™ crafted from repurposed wool and TENCEL™ Lyocell woven into a recycled polyester backing. Both styles are built on a sugarcane EVA outsole that is cushy and supportive and made from rapidly renewable, rainwater-nourished sugarcane. The suede and sheepskin are sourced from Leather Working Group-certified tanneries – which means they comply with best practices and positive social and environmental change for responsible leather production.
ReImagined by UGG™ is available now for purchase at UGG[dot]com, UGG® stores, and select wholesale retailers nationwide.