transcosmos recently announced a strategic partnership with LING LINGERIE, a rapidly growing luxury lingerie brand in China, to help the brand expand its share in the Japanese market. Reaching net sales of five billion yen in less than a decade since its founding, LING LINGERIE has gained strong traction among Gen Z consumers in China by offering new forms of value in addition to product functionality. To meet the unique expectations of Japanese consumers, the brand will now drive market entry strategies in partnership with transcosmos, a company with a proven track record and expertise in the Japanese market.
LING LINGERIE has grown rapidly as a lingerie brand that focuses not only on functionality but also on the evolving needs of the Chinese market. Backed by a commitment to exceptional quality, including production in medical-grade sterile manufacturing facilities and a design strategy aligned with Gen Z trends, its cumulative sales of stockings, underwear, and loungewear have exceeded eight million units.
With brand awareness in Japan as a top priority, LING LINGERIE will launch e-commerce channels, including its official website, as well as stores on Rakuten Ichiba and Amazon. The brand will place particular emphasis on delivering a strong brand experience on its official website. To support LING LINGERIE in gaining deep consumer insights and executing branding-focused strategies, transcosmos will serve as LING LINGERIE’s strategic partner for expansion into Japan.
Key services provided by transcosmos
- E-commerce site development and operations
- Marketplace store opening support
- Marketing strategy development and execution
- Branding and localization
- Fulfillment and logistics support
- Support for offline pop-up stores
- Bilingual services
With a GDP of four trillion USD, an e-commerce growth rate of approximately 3.7%, and an e-commerce penetration rate of 9.8% (source: FY2024 Market Survey Report on E-Commerce by the Ministry of Economy, Trade and Industry), Japan remains an attractive market with significant growth potential. However, Japan’s unique business practices and regulatory environment are often barriers to entry for overseas brands. To succeed, foreign brands must partner with local companies, secure fulfillment capabilities, and gain support to develop actionable strategies. Through its one-stop services, transcosmos enables overseas brands to achieve market expansion at speed.
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