Teneo, a global CEO advisory firm, recently announced a new partnership with world-renowned golfer Justin Rose, who will join the firm as a Brand Ambassador.
As part of the partnership, Justin will wear the Teneo logo on his left sleeve and participate in a series of client events globally each year. The sponsorship begins this week as he competes in the Masters Tournament.
One of the most accomplished and respected players of his generation, Rose has recently won the 2026 Farmers Insurance Open at Torrey Pines. He is one of the Major Champions and Olympic gold medalists, with 27 professional victories worldwide, including 13 on the PGA Tour. He has also represented Team Europe in the Ryder Cup seven times, playing a key role in multiple victories, including last year’s win in New York.
Teneo also announced recently that it will sponsor the Rose Ladies Series in the UK. Established during the COVID-19 pandemic to create competitive opportunities for women professionals, the series has become an important fixture on the women’s golf calendar, with many players using the events to prepare for the Ladies European Tour (LET) and LET Access Series (LETAS). The sponsorship reflects Justin and Teneo’s shared commitment to supporting the continued growth of the women’s game.
“We are very proud to welcome Justin Rose as a Teneo Brand Ambassador,” said Paul Keary, CEO of Teneo. “As the firm continues to expand around the world, our investment in golf and sports more broadly strongly supports Teneo’s growth ambitions, helping us to find new ways to engage with clients and partners.”
Keary added: “Justin is an incredible golfer and a wonderful person whose deep commitment to excellence aligns directly with that of our firm. He is one of the most respected and admired athletes in the world and has a reputation for leadership and integrity which mirrors what our clients expect of us. I know our team of 1,800 professionals look forward to welcoming him to team Teneo.”
“Teneo is one of the world’s fastest growing professional services companies and I am really excited to be entering into this new partnership with the firm,” said Justin Rose. “Their focus on helping clients during critical moments matches my ambition to deliver at the highest level on the golf course. I am very much looking forward to spending time with Teneo’s team and clients around the world.”
The partnership agreement is for an initial term of three years.
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