As STOKE Shoes prepares for its next phase of growth, one of the emerging footwear brands has selected Barrett Distribution Centers as its omnichannel fulfillment and third-party logistics (3PL) partner. STOKE is redefining comfort and fit for consumers seeking premium footwear designed for wider feet.
“Barrett moved quickly, communicated clearly, and understood what we needed as a startup brand preparing for growth,” said Rick Blackshaw, founder of STOKE Shoes. “Their team brought the operational experience, technology guidance, and partnership mindset we needed to support our customers and retail partners from day one.”
Founded in 2025, STOKE Shoes was created to serve men often overlooked by traditional athletic footwear brands, with shoes designed for wide and wider feet. The brand launched with a direct-to-consumer model and has since expanded into retail distribution, including placement in more than 450 stores nationwide.
STOKE’s momentum continues with the recent addition of sports media personality and creator Caleb Pressley as creative lead and partner. Known for his Sundae Conversation interview series and distinctive presence across sports and digital media, Pressley will collaborate with STOKE on creative campaigns, content and brand development. The partnership also includes plans for a signature STOKE shoe expected later this year, adding another dimension to the brand’s growing presence across retail, digital and cultural channels.
Barrett was selected for its experience with start-up and high-growth footwear brands, strong references, responsive implementation approach, and ability to provide scalable omnichannel fulfillment across multiple facilities. STOKE’s team was also impressed by Barrett’s Montebello facility, team energy, operational cleanliness, and technology-enabled approach.
“From our first conversation, it was clear that STOKE had the vision, leadership, and brand discipline to scale quickly,” said Scott Hothem, senior vice president of customer solutions at Barrett. “Rick and his team were looking for more than a fulfillment provider. They needed a partner with deep footwear experience, strong systems expertise, and the ability to support both DTC and retail growth. We’re proud to help bring that vision to life.”
Barrett’s fulfillment capabilities include B2C and B2B omnichannel fulfillment, pick and pack, warehousing, value-added services, managed transportation, retail compliance, and technology-enabled reporting. The company’s national footprint and experience across apparel, footwear, consumer products, food and beverage, health and beauty, and ecommerce make it a strong partner for brands scaling across channels.
As STOKE reaches vast audiences and expands its retail presence, Barrett provides the fulfillment support behind that growth. With experience supporting emerging footwear brands across direct-to-consumer and retail channels, Barrett was selected to help STOKE scale its omnichannel operation.
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