On 31st March 2025, global fashion and lifestyle online retailer SHEIN announced the launch of its The Hunger Games franchise collection in collaboration with Lionsgate. The limited-edition collaboration fuses fashion, fandom and pop culture, making it a must-have for any The Hunger Games film fan enthusiast.
The collection includes bold apparel and accessories for women and men, including elements inspired by the iconic franchise. From Capitol chic to District daring, these extraordinary pieces let fans rebel against the ordinary. Fans can expect vibrant designs, symbolic imagery, and artwork inspired by the world of The Hunger Games. Celebrating the themes of survival, resilience, and revolution, The Hunger Games x SHEIN collection brings fans a fresh way to showcase their love for the series.
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“We are excited to collaborate with SHEIN to bring The Hunger Games fans a collection that lets them wear their fandom with pride,” said Debbie Olshan, Director, Global Consumer Products at Lionsgate. “This collaboration blends fashion and film, enabling fans to express their connection to the story in a stylish and meaningful way.”
The Hunger Games franchise encompasses four critically-acclaimed novels that have sold over 100 million copies worldwide and been translated into 52 languages as well as a blockbuster film franchise that has grossed more than USD 3.4 billion at the worldwide box office. Suzanne Collins’ latest Hunger Games novel, the eagerly anticipated Sunrise on the Reaping, was launched by Scholastic on March 18, 2025, and will be adapted into a major motion picture event to be released by Lionsgate on November 20, 2026. Lionsgate also announced the October debut of The Hunger Games stage play in London.
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The collection is available on SHEIN’s website.
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