Before the bright lights, sold-out arenas, and NBA All-Star appearances, there were school notebooks filled with sketches inspired by big dreams. Sharpie and Under Armour, two iconic brands rooted in performance and self-expression, bring that creative ritual to life with the limited-edition D. Fox x Sharpie Capsule Collection, imagining what UA athlete De’Aaron Fox’s notebook might have looked like as a young athlete. Headlined by the Fox 2 x Sharpie basketball shoe, the collection blends elite performance with the creativity and individuality that define Fox on and off the court.
The Fox 2 x Sharpie shoe combines Under Armour’s latest performance innovations with artwork inspired by the people, moments and memories that have shaped his journey. Graphics throughout the shoe include “Swipa,” his nickname and a nod to his elite ability to steal the ball, alongside poppies honoring his daughter and a crown representing his son. Every graphic began as a Sharpie sketch before evolving into the shoe’s final design, capturing the imagination and self-expression that can only begin with putting marker to paper.
“I love that this collection captures that feeling of being a kid, sketching in notebooks and letting your imagination lead the way,” said Fox. “All of the Sharpie designs especially on the shoe hold a special meaning for me and represent different moments in my journey. Whether your passion is basketball, art or something completely different, the message for me with this collection is don’t be afraid to express yourself and be bold in pursuing your passions.”
The limited-edition Fox 2 x Sharpie shoe retails for USD 130 and will be available exclusively at Under Armour official website beginning July 23. It launches alongside a limited capsule of t-shirts, hoodies, and shorts for adults and youth, each featuring hand-drawn, “Swipa”-inspired artwork.
An additional Sharpie x Under Armour capsule will launch later this fall, spanning apparel, footwear and accessories inspired by the many ways young athletes express their creativity – from playbooks to sketchbooks.
For decades, athletes, artists and sneaker enthusiasts have reached for Sharpie to personalize everything from notebooks and posters to basketballs, jerseys and sneakers. The collection celebrates that enduring role in creative expression, inspiring fans to leave their own mark.
“Sneaker culture has always been fueled by creativity and individuality, and Sharpie has been part of that story for decades,” said Kris Malkoski, President of the Learning and Development Segment at Newell Brands. “Whether you’re sketching a new idea, customizing your favorite pair of sneakers or creating something entirely original, Sharpie gives people the confidence to express themselves. That’s what makes this collaboration with Under Armour so exciting.”
“Great performance starts with preparation, confidence and the freedom to express yourself,” said Yuron White, SVP, GM of Sportswear and Collabs at Under Armour. “This collection celebrates those qualities through De’Aaron’s story. It’s a celebration of the creativity that’s often part of every athlete’s journey long before the spotlight.”
Fans can bring their own creativity to life with Sharpie markers, available at retailers nationwide. To explore the full line of Sharpie products, visit Sharpie official websites.
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