Whether aiming for a personal best or keeping pace with the local run crew, everyone aspires to feel fast. Hearing its consumer’s aspirations, Saucony, a leading global performance running lifestyle brand, delivers with its highly anticipated global launch of the Endorphin Elite 2, a reimagined statement of both speed and style.
In the spirit of speed, Saucony developed a dynamic underground relay event in the heart of Paris to celebrate the launch of the Elite 2. This event will bring together some of the top running crews from around the world to compete in THE MAZE, the brand’s challenge to push mind, body, and product beyond the possible. Symbolic of Saucony’s commitment to community, THE MAZE will highlight leading lifestyle clubs as they participate in an exhilarating competition within a distinctive arena in Paris. For those unable to participate, Saucony plans to unveil similar events globally as the Endorphin franchise continues to expand.
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“The Elite 2 represents a significant advancement in the super shoe category,” said Brian Moore, chief product officer of Saucony. “In collaboration with our elite athletes, including Jared Ward, Malindi Elmore and Jackie Gaughan—who have all competed in the Endorphin Elite 2—we have created a truly world-class running experience. The IncrediRUN foam technology offers exceptional energy return and unmatched cushioning, ensuring that every stride feels effortless. It’s an outstanding choice not only for elite racers but also for mid-pack runners looking for premium performance. Regardless of your running pace, this shoe provides a remarkably soft, bouncy feel and explosive rebound, making it the perfect companion for those aiming to elevate their game.”
The top-tier racing shoe of the brand’s award-winning Endorphin Collection is engineered with IncrediRUN, an innovative foam technology that provides outstanding energy return and unparalleled cushioning. While the Elite 2 delivers a new sensation of fast, its speed-forward silhouette embodies the distinct and dynamic aesthetic of the entire Endorphin lineup.
After a limited release in Summer 2024, Saucony will launch the Endorphin Elite 2 globally on March 1 at the official website of saucony and at select retailers at a suggested retail price (For prices, please check the website). Beginning February 27, the Endorphin Elite 2 will be available exclusively at Saucony’s newly opened Tokyo storefront in Shibuya and at Saucony’s booth during the Tokyo Marathon Expo.
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