Rust-Oleum introduces Rust-O, its vital spray paint line created specifically for artists. This vibrant addition expands the company’s leading spray paint portfolio by bringing a legacy of innovation to the forefront of urban art, empowering artists to explore new possibilities and unleash creativity.
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“Rust-O is rooted in imagination, authenticity and a deep respect for the art community,” said Natalie Klemko, product manager, Rust-Oleum. “Innovation has always been at the core of what we do, and now we’re bringing that same passion to street art. This launch is more than just a new product—it’s an invitation for artists to dream big, push boundaries and create without limits.”
Rust-Oleum celebrated the inaugural debut by hosting a high-energy evening featuring industry legend, Persue, and rising talent, George F Baker III. The two artists partnered with Rust-O to bring the new line to life, painting it out on the canvas in a thrilling head-to-head spray paint battle at the Secret Walls headquarters in downtown Los Angeles.
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Tribute to art community, creatives and industry
“Spray paint is more than a tool—it’s a voice, a movement, and a legacy. Seeing Rust-Oleum step into the street art world with Rust-O is a game-changer. This paint was made with artists, for artists, and I’m honored to be part of a launch that celebrates creativity, community and the evolution of our craft,” said Persue.
Artist George F. Baker III added, “Not many can bring 100 years of experience and history and still be willing to break new ground. It is an incredible honor to work with Rust-Oleum and walk with them into the realm of Street Art!”
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Aligning art with purpose
Rust-Oleum marked the debut by announcing a new “Spray It Forward” mural program which pairs the power of public art with the creativity of artists and non-profits. The program will help transform communities by supporting up to 10 murals across the country in 2025, providing artists and organizations with the paint to bring bold visions to life.
“Spray It Forward is about more than art. Through this initiative, Rust-Oleum is proud to empower communities to tell their stories and transform their spaces,” said Klemko.
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