Peroni Nastro Azzurro, one of the No. 1 Italian beer brands celebrated for its premium quality and rich Italian heritage, is proud to announce its partnership with Emmy Award–winning chef, author, TV personality and founder of Giadzy, Giada De Laurentiis. Bringing together two icons of Italian style, the collaboration aims to bring authentic, elevated culinary experiences to consumers nationwide throughout 2025.
Straight from Giada’s kitchen to your home, Peroni and Giada will bring authentic Italian culinary experiences to life with crave worthy Peroni-infused recipes and tips for embracing Italian traditions. Starring in social content across Peroni’s social accounts, Giada will share fresh takes on Italian living and elevating everyday moments with Peroni.
“Peroni Nastro Azzurro continues to elevate everyday moments with authentic Italian style, and our partnership with celebrity chef and TV personality Giada De Laurentiis is the perfect expression of that,” said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. “Together, Peroni’s crisp, refreshing taste and Giada’s vibrant culinary sensibility offer a modern take on Italian living—inviting consumers to slow down, savor the moment, and embrace the art of Italian style in a fresh, inspiring way.”
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The year-long partnership will showcase the full spectrum of Italian culinary and lifestyle experiences, from casual at-home entertaining to premium food festivals. Peroni will be activating at Pebble Beach, Los Angeles and New York City Food & Wine Festivals, kicking off with an Aperitivo Hour with Giada at Pebble Beach this April.
“Nothing brings me more joy than sharing a delicious Italian meal with friends and family. And what better way to elevate the experience than with a classic Italian-style beer like Peroni? I’m excited to put a fresh, new spin on beloved Italian traditions in partnership with the world’s premier Italian beer brand,” said Giada De Laurentiis, renowned Italian chef and TV personality.
For more information on upcoming events and to access Giada’s Peroni-infused recipes, visit Peroni and Giada on social media platforms.
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