ORIJEN Unleashes FRESHPREY, Elevating Fresh Pet Food to New Heights

March 6, 2026
1:32 pm

ORIJEN, a trailblazer in biologically appropriate pet nutrition, recently unleashed FRESHPREY, a category-defining fresh pet food crafted to deliver the pinnacle of protein-rich nutrition. To mark the launch, ORIJEN demonstrated its “go beyond” philosophy by journeying 12,000 feet into the Colorado wilderness to stage the “World’s Most Extreme Unboxing.”

ORIJEN is setting a new gold standard for fresh pet food with the launch of FRESHPREY. (Image Courtesy: PRNewswire) — ORIJEN is setting a new gold standard for fresh pet food with the launch of FRESHPREY. This new line represents the ultimate expression of its biologically appropriate, WholePrey feeding philosophy, delivering a nutrient-dense, Snow protein-rich diet designed just as nature intended.f FRESHPREY. (Image Courtesy: PRNewswire)

FRESHPREY is the result of a deep-seated passion for pet nutrition and a direct response to a clear demand from pet lovers for fresh, high-quality, trustworthy ingredients. Each recipe is distinguished by ORIJEN’s WholePrey philosophy, featuring fresh or raw animal ingredients—including meat, organs, and bone—as the first five ingredients. The recipes are gently cooked using an innovative sous vide process to preserve nutrient density and deliver a rich, natural flavor.

“For us, this is more than just a product launch; it’s the culmination of relentless passion and research,” said Mark Fannin, Global VP of ORIJEN. “We know pet parents would climb mountains for their companions. We share that devotion and channeled it into creating the highest-quality fresh pet food possible. FRESHPREY embodies that spirit, delivering biologically appropriate nutrition to help pets live the vibrant, active lives they deserve.”

This new line represents the ultimate expression of its biologically appropriate, WholePrey feeding philosophy, delivering a nutrient-dense, Snow protein-rich diet designed just as nature intended.f FRESHPREY. (Image Courtesy: PRNewswire)

The “World’s Most Extreme Unboxing” campaign brings this commitment to life. The brand partnered with influencer adventurers Wander with Willow and their dogs, Gryffin and Luke, on an expedition into the Red Mountains. At 12,000 feet, the team unboxed FRESHPREY for a well-earned, first-ever taste. With every step through the snow-covered trails, the journey celebrates the shared adventure between people and their pets.

ORIJEN FRESHPREY will be sold exclusively at Petco beginning this month before expanding to the Chewy official website and other pet specialty stores nationwide in April. The line is available in 16oz packs and 7-count boxes in three recipes: