SHINSEGAE FOOD Inc. (KRX: 031440) announced that its No Brand Burger has released the ‘Better Burger’ made with 100% plant-based ingredients, probably for the first time among burger franchises across the globe.
No Brand Burger’s ‘Better Burger’ is probably the first whose four major ingredients are all plant-based, including ‘Better Bun’, a 100% plant-based burger bun developed by SHINSEGAE FOOD by leveraging its unique food technology competency, a patty made with ‘Better Meat’, plant-based alternative meat, recently developed veggie cheese and sauce. Among burger franchises around the world, No Brand Burger’s ‘Better Burger’ is the first burger even whose cheese is also plant-based.
In particular, ‘Better Burger’ has enriched its meat flavor with a patty made with ‘Better meat’, a plant-based alternative meat of SHINSEGAE FOOD, as well as Bolognese sauce with plant-based ground meat for consumers who often enjoy meat. The price is KRW 5,200 for a la carte and KRW 7,200 for a set.
Moreover, No Brand Burger plans to spread social values such as human health, global environment, and animal welfare while providing a positive experience for alternative foods by continuously introducing various plant-based menus through its ‘Better Choice’, a low-carbon healthy menu group whose service will coincide with the launch of ‘Better Burger’. To this end, in the upcoming June, ‘Better Nugget’, which uses 100% plant-based ingredients to enhance the taste of chicken nuggets, will be launched.
An official from SHINSEGAE FOOD said, “No Brand Burger released the Better Burger containing plant-based ingredients developed by our own food tech capabilities with the aim of providing more tasty and healthy burgers to generation MZ consumers who prioritize value-conscious consumption. We plan to launch numerous menus to expand consumers’ menu choices and publicize the social value of alternative foods.”
