Suntory Holdings recently announced the U.S. debut of the MARU-HI Variety Pack, the brand’s first multi-flavor package since its January launch. The new 12-can case combines all four MARU-HI sparkling cocktail flavors—Traditional Citrus, Strawberry, Pineapple and Kiwi—giving shoppers an effortless way to sample the complete lineup in a single purchase.
Key Details
- Pack size: 12 x 12 fl oz cans (three cans of each flavor)
- ABV: 5 %
- SRP: ~ USD 21.99 (line-priced with leading hard-seltzer 12-packs)
- Availability:
- California retail & e-commerce: late June 2025
- Hawaii retail: July 2025
- Other formats remain: single-flavor 6- & 12-packs, 24-oz singles
Japanese Chu-hi, Re-imagined for the U.S.
First poured in Tokyo Izakaya bars, Chu-hi cocktails now fuel Japan’s second-largest RTD market. MARU-HI translates that bar staple into a crisp flavored-malt beverage, delivering balanced taste with roughly 128 calories and fewer than 8 g of carbs per 12-oz serving.
Flavor Line-up
- Traditional Citrus – subtle lemon-lime backbone
- Strawberry – fresh, bright and berry-forward
- Pineapple – juicy tropical refreshment inspired by Southern Japan
- Kiwi – sweet-tart, lightly exotic, the newest Izakaya favorite
Built for Sharing
With three cans of each flavor, the variety pack removes the need to choose—perfect for backyard BBQs, sushi take-away nights or beach coolers. The launch advances Suntory’s goal of becoming the world’s leading ready-to-drink company by 2030.
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