March 4, 2024
Louise-Brett-Terrapay-independent-Director

Loop Media enters into a strategic partnership with Pypestream

Richard Smullen, CEO at Pypestream
Richard Smullen, CEO at Pypestream

Loop Media, Inc. (“Loop Media”) , the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, and Pypestream, the leading self-service automation platform with an all-in-one cloud messaging and conversational AI, recently announced a strategic partnership that brings AI to Loop Media’s curated entertainment business venue experience.

Loop Media now provides businesses with AI generated information to make sure the right content is playing at the right time for the right audience in each location. Similar to the major music streaming services, Loop and Pypestream are leveraging the abilities of machine learning to understand business processes, making it possible to identify the most logical content recommendations based on demographic, operator preference, venue style and business type among other data.

Liam McCallum, Chief Product & Technical Officer of Loop Media
Liam McCallum, Chief Product & Technical Officer of Loop Media

“Helping our venue partners achieve a better customer experience is at the heart of Loop Media’s mission,” said Liam McCallum, Chief Product & Technical Officer of Loop Media. “We believe partnering with Pypestream to deliver a better customer experience for our rapidly growing screen footprint using their proprietary technology, gives Loop Media the AI edge on our competition.”

Loop Media and Pypestream

“At Pypestream, we build high impact, and highly immersive customer experiences that use AI to transform how businesses engage and empower their end users,” said Richard Smullen, CEO at Pypestream. “In collaboration with Loop Media, Pypestream is able to empower every type of business venue – bars, restaurants, retail, doctors’ offices, college campuses, etc. – to harness the power of AI, allowing each venue to curate their ideal entertainment experience.”

The partnership with Pypestream, which began in early 2022, was originally designed to deliver support automation for Loop Media’s new and existing customers, has evolved into a tool to help Loop Media drive existing user growth and retention. This evolution has culminated in the development of the newly released “Channel Recommender,” which is delivered via the Loop Media Player’s digital assistant/chatbot.

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