Jack Link’s, one of the world’s leading meat snack manufacturers and a leading meat snack brand, is turning up the flavor with a new collaboration alongside Meat Church BBQ, the renowned barbecue lifestyle brand founded by pitmaster Matt Pittman. Together, the brands have launched two limited-time jerky varieties inspired by two of Meat Church’s most popular BBQ rubs: Holy CowÔ Beef Jerky and Honey Hog Pork Jerky.
Available now through September 25 at select Walmart locations nationwide, the collaboration combines Jack Link’s premium jerky-making expertise with the bold, barbecue-inspired flavor profiles that have earned Meat Church a passionate following among backyard grillers, pitmasters and barbecue enthusiasts across the country.
“At Link Snacks, we know that taste and flavor are the biggest drivers of snack choice. Protein and other functional benefits matter, but if a snack doesn’t taste great, they’re not coming back,” said Holly LaVallie, SVP of Marketing and RD& at Link Snacks. “That’s what Jack Link’s does best: combining the nutritional benefits of high-quality protein with exceptional flavor. Partnering with Matt and the Meat Church team was a natural fit. They’re experts in creating incredible meat seasonings, and when you pair that expertise with the most portable protein snacks on the market, you get something truly special: a product that brings together the very best of taste and function.”
The lineup includes:
- Holy Cow Beef Jerky inspired by Meat Church’s signature Holy Cow Texas-style BBQ rub and crafted with bold, beef-forward flavor.
- Honey Hog Pork Jerky inspired by Meat Church’s fan-favorite Honey Hog BBQ rub, delivering the perfect balance of savory smoke and sweet honey notes.
For Pittman, the partnership was a natural fit.
“I am super excited to be collaborating with Jack Link’s to bring fans two exclusive jerky flavors inspired by Meat Church Holy Cow and Honey Hog,” said Matt Pittman, founder of Meat Church BBQ. “We worked closely together to create flavors that celebrate what barbecue lovers enjoy most. These are absolute bangers, and I’m excited for Meat Church fans across the country to get their hands on them.”
Founded in Texas, Meat Church has become one of the most recognized names in barbecue through its award-winning rubs and seasonings, recipes, classes and digital content, building a devoted community of barbecue enthusiasts nationwide. The limited-time collaboration is available now at select Walmart stores in 48 states while supplies last.
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