As her highly anticipated Cloud 9 Tour arrived in New York City, country music phenomenon Megan Moroney announced the launch of Calliope, her debut fragrance, created in partnership with Scent Beauty, Inc. This venture marks Moroney’s entry into the world of perfume, a natural next step as she expands her brand fostering a deeper connection to her fans in scent form.
In Greek mythology, Calliope—meaning “beautiful-voiced”—was the Greek muse of epic poetry, celebrated for her eloquence, creativity and gift for storytelling. Moroney, resonating with this illustrious legend, drew inspiration to develop her new fragrance. Calliope reveals a new expression of Megan and reflects her distinctive voice, emotional authenticity and ability to transform personal experiences into unforgettable songs,
“I’ve spent the last year and a half hand crafting Calliope, my debut fragrance. The heart-shaped bottle felt very me, of course. But beyond the heart, it’s inspired by the Japanese art of kintsugi—the centuries-old practice of repairing broken pottery with gold or silver, embracing its’ cracks rather than hiding them. It’s a reminder that our imperfections and experiences become part of what makes us unique. For me, my songs are sometimes the most broken pieces reshaped into something that I’ve seen heal me and so many of you. The fragrance itself is fresh, effortless, and meant to be an everyday signature. On the back of the bottle, I added the handwritten lyrics ‘You Shine’ because I truly believe the world can be hard on beautiful things. The most beautiful things come from broken pieces, and I hope this fragrance serves as a reminder that your light shines even brighter because of everything you’ve been through.” said Megan Moroney.
“With Calliope, we sought to capture a fragrance that feels personal, aspirational and unmistakably Megan.” said Steve Mormoris, Chief Executive Officer of Scent Beauty, Inc. “As an influential break-out artist and influencer of her generation, Scent Beauty was thrilled to partner with Moroney to develop her signature fragrance.”
Calliope debuts during a milestone moment in Moroney’s career, her Cloud 9 Tour, providing an opportunity to introduce it to her fans, offering them a first-hand fragrance experience. To support its debut, Scent Beauty will roll out a 360-degree marketing campaign inclusive of consumer sampling, immersive retail experiences and strategic activations designed to enable fans to experience Calliope nationwide.
Calliope (100ml USD 55, 30ml USD 35, 10ml USD 10, and a body mist) will debut on Fragrance by Megan Moroney official website and Scent Beauty official website as well as select national retail partners starting July 15th. It will launch in-store in the US on August 15th, 2026, at retailers including Walmart, JCPenney, CVS, Urban Outfitters, and more. And will launch on September 1st, 2026, exclusively at Superdrug.
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