The Ho Chi Minh City Department of Tourism have organized a series of tourism promotion activities at the World Travel Market WTM London 2025, taking place at the ExCeL London Exhibition and Convention Center, United Kingdom, from November 4th to 6th, 2025. WTM London 2025 is a key platform for Ho Chi Minh City to strengthen its global tourism presence and attract more international, especially European visitors.
Building global strategic partnerships and activating the tourist market from the UK and Europe
The tourism promotion program at the Vietnam National Booth within the framework of WTM London 2025 is a strategic step aiming to: Introduce the potential and strengths of Ho Chi Minh City’s tourism to international partners, especially partners from the United Kingdom and Europe; Conduct in-depth research on the international tourist market; Expand business cooperation with major travel corporations, travel agencies, reputable international media organizations, establishing a foundation for the sustainable development of Vietnam’s tourism in the world market; and enhance the capacity for organizing and promoting international tourism.
Key activities
- Participate in the Vietnam National Booth at WTM London 2025 from November 4th to 6th, 2025, introducing the new image of Ho Chi Minh City tourism with its cultural – historical – culinary tourism resources; Meet and obtain information from British and international travel companies at WTM London 2025 to serve the International Buyer Program of ITE HCMC 2026; Attend conferences, seminars, and side events within the framework of WTM London 2025 to update on popular global tourism trends and apply advanced models to improve competitiveness in the international market.
- Organize a meeting and working program with tourism agencies and partners in the UK on November 4th, 2025, in London, United Kingdom, to introduce new tourism potential of Ho Chi Minh City after the administrative merger and update information about Vietnam’s new visa policies to the UK tourism business community; at the same time, learn about the needs and preferences of British tourists, strengthening the attraction of British tourists to Ho Chi Minh City. The event was honored by the presence of Mr. Ha Van Sieu, Vice Chairman of the Vietnam National Authority of Tourism; Ms. Nguyen Cam Tu, Director of the Ho Chi Minh City Tourism Promotion Center; along with more than 100 representatives from tourism businesses across twenty-eight countries.
- Meet and work with major international tourism and media organizations and partners in Europe such as: World Travel Market, PATA, Legends Tour, Adara, Lufthansa City Center, and others
Ms. Nguyen Cam Tu – Director of Ho Chi Minh City Tourism Promotion Center affirmed : “We bring to the World Travel Market WTM London 2025 a clear message: Ho Chi Minh City tourism is entering a new era with many strengths in resources through expanding tourism space and unique tourism products for British and European tourists in particular and global visitors in general.”
In recent years, Ho Chi Minh City has seen strong growth in international arrivals, driven by digital transformation, sustainable tourism, and enhanced visitor experiences. The city promotes green tourism and public–private partnerships to build a smart, safe, welcoming destination.
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