Hello Sugar, a rapidly growing national franchise specializing in modern hair-removal and skincare services, recently announced the acquisition of the assets of 20 Waxxpot salons located across Georgia, Kentucky, Ohio, and Texas. The transaction represents a major milestone in Hello Sugar’s strategic expansion and further strengthens its franchise system across the United States.
“Acquiring these assets allows Hello Sugar to accelerate its national growth strategy and deliver on our mission to make high-quality hair-removal services accessible to guests everywhere,” said Brigham Dallas, Founder of Hello Sugar. “This acquisition not only broadens our geographic presence but also deepens the foundation of our franchise platform. By integrating these premier locations, we’re building a stronger, more unified system that supports both our franchise partners and our clients.”
The expansion brings Hello Sugar’s total portfolio to more than 200 open and developing locations nationwide, solidifying its position as one of the fastest-growing beauty and wellness franchises in the United States.
“This acquisition positions Hello Sugar as the clear No. 2 player in the hair-removal category and on track to become a major national brand,” Dallas added. “We’re proud of the passionate people behind Hello Sugar and remain focused on building a company that blends innovation, community, and exceptional service at every level.”
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