Divi, the hair care brand renowned for its holistic approach to hair wellness, announced its expansion into three times more Ulta Beauty stores across the nation, beginning today. This underscores its commitment to delivering effective and consciously made hair care solutions to a wider audience.
“At Divi, our journey is rooted in authenticity and empathy. We recognize that hair health extends beyond aesthetics—it is a fundamental element of self-confidence and well-being,” says founder Dani Austin. “Our expansion into additional Ulta Beauty stores nationwide enables us to touch more lives and empower individuals to embrace a comprehensive approach to hair wellness. We are so grateful to have Ulta Beauty as an integral partner, supporting us on our mission to bring Divi’s innovative solutions to even more people.”
The brand was originally launched through Sparked at Ulta Beauty, the retailer’s curated assortment of emerging brands and rising beauty stars, in 2022. After experiencing great success with Ulta Beauty’s guests, the brand is now expanding to over 1,200 stores in less than one year. Now, as Divi boldly steps into this new chapter, the brand continues to be the embodiment of hope and empowerment, transcending the realm of hair care to foster a sense of belonging, support, and well-being for all.
Divi was launched in 2021 by influencer and entrepreneur Dani Austin after her own hair loss journey.
Caroline Scharton, Divi’s VP of Retail, added, “Expanding our partnership with Ulta Beauty is a natural evolution for Divi. Their commitment to delivering exceptional beauty experiences aligns seamlessly with our brand ethos. We’re excited to collaborate with Ulta Beauty’s outstanding team members and showcase Divi’s hair care solutions to an even broader audience.”
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