Creative Tech Textile / Hans Global, a leading innovator in sustainable fibers, recently announced a newly developed fiber blend specially made for the US market. The blend uses 40% of its signature eco-fiber made from recycled oyster shells and ocean plastics, Seawool, combined with 60% cotton, and is specially made to balance cost-effectiveness with sustainability.
Eddie Wang, Founder and CEO of Creative Tech Textile / Hans Global, commented: “Seawool is our ’emerald from the ocean’ — a sustainable material born from upcycled oyster shells and engineered for everyday comfort. With our new 60/40 cotton-Seawool blend, we’re showing that circular textile innovation can scale globally to empower our US customers while creating new possibilities for today’s consumers.”
Cost-effectiveness, sustainability and odor resistance
With growing demand in the US for cost-effective and eco-conscious fabrics, Creative Tech Textile / Hans Global’s newly formulated cotton-Seawool blend delivers the comfort and familiarity of cotton while incorporating Seawool’s odor resistance and performance benefits. Major US retail brands have already incorporated Seawool into garments, demonstrating the value this material mix can bring to outdoor, athletic and lifestyle garment manufacturers seeking innovative, sustainable materials.
Seawool: Circular innovation from waste to performance
Seawool is Creative Tech Textile / Hans Global’s proprietary material made by collecting discarded oyster shells and reclaiming recycled plastic bottles, then transforming these into a textile fiber that is functionally high-performing and environmentally conscious.
Seawool stands out for several advantages:
- Odor-resistant: Improved odor resistance compared to pure cotton garments
- Thermal regulation: Uses oyster-shell powder as a low-thermal-conductivity material for maintaining temperature stability
- Sustainable production at scale: The company currently produces 2,500 tons of Seawool annually, repurposing approximately 500 tons of oyster shells
- Cost advantage: One-tenth the cost of down and one-twentieth the cost of high-grade wool
By integrating Seawool into a cotton blend, Creative Tech Textile / Hans Global is positioning this innovation for mainstream lifestyle and outerwear adoption — beyond premium high-performance garments.
Creating a more sustainable fashion industry
Coinciding with the global sustainability agenda of COP30 this month, Creative Tech Textile / Hans Global is also highlighting how the fashion and textile industries can reduce environmental impact while continuing to create more and more value — by catering to eco-conscious consumers who seek sustainable options. The company’s cotton-Seawool blend and core principles of circularity are key examples of how the industry can leverage innovation for progress.
With the launch of the new Seawool blend, Creative Tech Textile / Hans Global reaffirms its commitment to advancing sustainable innovation in the textile industry and supporting global brands in developing next-generation fabrics that combine performance, comfort, and environmental responsibility.
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