Faithful to its pioneering spirit since its creation in 1954, Clarins continues its commitment to customer-centric innovative beauty. In 2025, the brand takes a new step by launching the AI Skin Observer, its latest technological gem dedicated to advanced skin analysis.
This new cutting-edge device is currently being deployed in 20 stores worldwide, including John Lewis Oxford Street in London, Printemps Haussmann in Paris, Clarins boutique in Dubai Hills, La Rinascente in Milan, Clarins boutique & spa in Shanghai Jing An Kerry Center, and Macy’s Herald Square in New York.
A simplified web version is also available online on Clarins’ website in several countries, including the US, the UK, and France.
A true milestone in the beauty industry.
AI serving human expertise: leveraging both biophysical sensors and face pictures withmultiple lighting modes, the AI Skin Observer analyzes up to 22 skin parameters, hence providing unique information about the skin, enriching and refining the expertise of the advice offered in-store.
Perfectly integrated in the retail store selling ceremony: taking the form of a mirror, the AI Skin Observer is perfectly integrated on existing consultation tables, a central element in each Clarins point of sale.
A new release from Clarins Beauty Tech.
Latest launch of an ambitious R&D program dedicated to Clarins customer experience innovation, the AI Skin Observer, developed with the support of an ecosystem of start-ups, is the result of years of fundamental research into skin analysis by the Clarins laboratory and the Group’s progress in AI and imaging, particularly within its Beauty Tech division.
A true extension of the manual Skin Check, the AI Skin Observer represents a natural evolution for Clarins brand which has never ceased to combine science, nature and human expertise, and fully embraces Beauty Tech.
The AI Skin Observer is the latest release from Clarins Group Beauty Tech division, following the Lip Oil Factory – enabling on-demand customization of iconic Clarins Lip Oil – and MyBlend LED mask.
Clarins brand General Manager, Katalin Berenyi: “The AI Skin Observer is designed to fit perfectly into our retail space. Through its ease of use, it allows beauty advisors to remain focused on listening to the client and her needs. It extends their expertise by revealing dimensions invisible to the eye, thanks to algorithms leveraging years of research from Clarins laboratory. By combining AI, beauty tech with human touch, beauty consultations are enhanced.”
Clarins group Chief Digital, IT & Business Support Officer, Laurent Malaveille: ” We are very proud of the AI Skin Observer, the latest Beauty Tech release from our innovation lab, and excited by the enthusiastic feedback from both our beauty consultants and the first customers who tested this new service.”
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