Neuro, one of the brands offering functional gum and mints powered by science-backed ingredients, is kicking off summer with the launch of its limited-edition Watermelon Energy & Focus Gum. The new flavor combines Neuro’s signature blend of natural caffeine, L-theanine, B vitamins, and a juicy watermelon taste, delivering a balanced, zero-sugar boost to power summer days into evenings.
Built for road trips, beach days, and long weekends, Watermelon Energy & Focus Gum was created to help consumers stay energized, focused, and present for the moments that make summer memorable. The new watermelon flavor is a great, less caffeinated option for summer fun and all-day chewing, offering an easy lift to help keep the day going. Paired with L-theanine to promote calm focus and B vitamins to support everyday energy metabolism and brain function, the seasonal flavor delivers functional energy in a convenient, refreshing format.
“While our classic flavors like peppermint and spearmint have been key to our success, Watermelon marks an exciting evolution for the brand. It brings a more playful, seasonal energy to Neuro, allowing us to show up in a way that feels fun and culturally relevant,” said Kent Yoshimura, Co-Founder and CEO of Neuro. “We wanted to create something refreshing and satisfying that still delivers the functional benefits our customers count on every day. It’s the perfect companion for busy summer weekends when you want a balanced boost without overdoing it.”
As consumers increasingly seek convenient energy solutions that fit naturally into their routines, Neuro continues to redefine the gum category with functional products designed for modern lifestyles. Neuro is tapping into modern consumer preferences with a nostalgic, trend-forward flavor that delivers both function and taste.
The launch builds on Neuro’s continued momentum as the brand redefines what smart gum looks like. Watermelon Energy & Focus Gum is now available for a limited time online at Neurogum official website, Amazon, and on TikTok Shop for USD 24.99 per six-pack. Additional retail availability will roll out throughout the summer at Raley’s, The Vitamin Shoppe, Sprouts, CVS, Walmart, and Fresh Thyme.
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