Nurri, one of the rapidly growing protein lifestyle brands, announced the launch of Nurri Kids, a new ultra-filtered protein shake designed specifically for kids. The product is now available nationwide at Sam’s Club.
The launch builds on Nurri’s recent momentum, from being announced Circana’s top CPG growth leaders, a new insurgent brand from Bain & Company, to being named Instacart’s fastest-growing brand of 2025. With Nurri Kids, the brand expands into the children’s nutrition space with the same commitment to thoughtful formulation and craveable taste that has fueled its rapid growth.
Nurri Kids delivers 10 grams of protein and just 2 grams of sugar per serving, setting a new standard for kids’ nutritional shakes. Made with ultra-filtered milk, the shake offers a smooth, creamy texture and classic chocolate milkshake flavors kids love, without the unnecessary excess.
“We saw a clear gap in the kids’ nutrition category – a lack of beverage options that parents feel good about, and kids genuinely enjoy. ‘Nutrition’ only works if kids actually drink it.” said Adam Tollefson, Business Unit Director at Nurri. “Nurri Kids brings our ultra‑filtered milk platform into an underserved kids’ segment, charting an entirely new course pairing nutrition with great taste.”
Crafted for growing kids and busy families, Nurri Kids combines 9 essential vitamins and minerals with high-quality protein to support everyday nutrition—whether at breakfast, in the lunchbox, after school, or on the go. Nurri Kids is for children ages 4 and up and is now available for at Sam’s Club locations nationwide.
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