Following the successful launch of its most transformative fragrance collection yet, KAYALI reintroduces Freedom with an exciting new chapter. The brand now unveils Freedom Musk Bouquet | 27, Freedom Musk Santal | 34, Freedom Musk Matcha | 45, and Freedom Musk Latte | 41 in 50ml and 100ml Eau de Parfum formats, inviting fragrance lovers to fully immerse themselves in the world of Freedom and discover their signature musk scent.
Originally introduced as a discovery-led collection, with only Freedom Musk Santal | 34 available in 50ml and the remaining three fragrances offered in 10ml formats, the expansion reflects the growing love and demand for the range. Now available in larger sizes, each scent invites deeper discovery, layering, and self-expression through musk.
Founder Statement: “Our goal has always been to help everyone find a musk or 3 or 4 – that truly resonates with them. Seeing how much love each fragrance has received, expanding the collection into larger formats felt like the natural next step in this journey of self-expression. The story behind this collection is deeply personal to me. It was inspired by my own journey toward independence and learning to fully embrace who I am without holding myself back. I started asking myself, what does freedom smell like? And for me, it had to be musk,” Founder & CEO, Mona Kattan.
About the Collection: Anchored by the timeless note of musk, the Freedom Collection reimagines this iconic ingredient through four distinct creations, each designed to celebrate empowerment, authenticity, and unapologetic self-expression. United under the tagline “Find Your Light,” the Freedom Collection continues to champion individuality through scent, inviting consumers to explore, layer, and express their truest selves through fragrance.
About the Fragrances:
| Fragrances | Family | Key Notes | Perfumer | Sizes | Ideal For |
| Freedom Musk Bouquet | 27 | Florals | Ylang-Ylang, Turkish Rose, Vanilla Musk | Nathalie Lorson, Master Perfumer, dsm-firmenich | 50ml, 100ml | Floral-lovers seeking luminous, radiant expression |
| Freedom Musk Santal | 34 | Warm & Spicy | Sweet Freesia, Candied Amber, Musk Santal | Hamid Merati-Kashani, Principal Perfumer, dsm-firmenich | 50ml, 100ml | Seekers of sensuality, confidence, inner peace |
| Freedom Musk Matcha | 45 | Warm & Spicy | Matcha, Sweet Musk, Bergamot | Alexis Grugeon, Senior Perfumer, dsm-firmenich | 50ml, 100ml | Mindfulness-focused consumers; green tea fragrance enthusiasts |
| Freedom Musk Latte | 41 | Warm & Spicy | Pink Pepper, Chocolate Musk, Café Latte | Florian Gallo, Principal Perfumer, dsm-firmenich | 50ml, 100ml | Comfort-seekers; warm spice fragrance lovers |
Ideal For: Fragrance lovers prioritizing self-expression, empowerment narratives, and multi-scent layering; consumers seeking long-lasting, signature musk fragrances; gift-givers seeking meaningful, personalized fragrance experiences.
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