Lincoln Investment Planning, LLC (Lincoln Investment), a leading full-service broker-dealer and registered investment adviser, recently announced the appointment of Anthony Bueti as Chief Operating Officer (COO). This announcement is vital for financial professionals and clients of Lincoln Investment as it signals a finalized phase of executive scaling designed to support the firm’s over USD 60 billion in client assets under representation and its network of over 1,000 financial professionals.
The Strategic Evolution of Lincoln Investment Leadership
This appointment is the cornerstone of a multi-year executive transition strategy focused on execution, scale and long-term growth. By aligning operational leadership with technological and business development initiatives, Lincoln Investment positions itself to navigate the evolving regulatory and digital landscape of the wealth management industry.
Recent Key Executive Appointments:
- Kathy Leckey, President: Appointed to lead the firm’s overall strategic direction.
- Anthony Bueti, Chief Operating Officer: Tasked with enterprise-wide execution and operational controls.
- Jason Estes, Chief Information and Technology Officer: Focused on digital transformation and advisor-facing technology.
- Dan Alexander, Chief Business Development Officer: Driving advisor recruitment and firm-wide growth initiatives.
What This Means for Financial Professionals and Clients
As COO, Bueti will oversee firmwide Operations and Service functions, while also playing a central role in shaping firm strategy and ensuring alignment with enterprise priorities.
This dual focus directly influences the way the firm delivers its mission to empower financial professionals to help investors reach their long-term retirement goals. For the firm’s 1,000+ professionals, this means a more integrated, strategically aligned operating model, one that reduces administrative friction, strengthens execution and delivers a more seamless end-client experience.
Key Operational Capabilities
Under Bueti’s leadership, Lincoln Investment focuses on several core areas of operational excellence:
- Scalable Enterprise Growth: Implementation of automated workflows to support increasing asset volumes.
- Enhanced Operational Controls: Strengthening risk management frameworks and FINRA/SEC compliance protocols.
- Service Model Integration: Partnering across departments to ensure a seamless transition between technology tools and human support.
- Advisor Productivity: Refining back-office processes to allow financial professionals more time for client-facing activities.
Authority and Validation
Lincoln Investment remains a prominent figure in the independent broker-dealer space, backed by:
- 57+ Years of Industry Leadership: Continuous operation as a privately held firm since 1968.
- Scale of Impact: Managing over USD 60 billion in client assets nationwide.
- 2025 IBD Elite: Top 25 Independent Broker-Dealer Elite 2025 (ranking conducted by Financial Planning).
Executive Perspectives
“These leadership decisions reflect how intentionally we are building for the future,” said Kathy Leckey, President of Lincoln Investment. “Anthony brings deep operational expertise and a collaborative leadership style that will help us execute our strategy while continuing to support our financial professionals, clients and employees.”
“In this expanded role, I will take an enterprise-wide view of execution,” said Anthony Bueti, COO. “By strengthening our operational controls and focusing on scalable growth, while keeping advisor and client experience as a key outcome, we are ensuring that our infrastructure can support the sophisticated needs of our advisors and their clients.”
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