Kevin Lo, Operating Partner at S2G (Photo Courtesy: PRNewswire)

Natso names Max Mcbrayer Chief Executive Officer

Max McBrayer was named the Chief Executive Officer of NATSO, representing truck stops, travel centers and off-highway fuel retailers, July 1, 2025 (Image Courtesy: PRNewswire)
Max McBrayer was named the Chief Executive Officer of NATSO, representing truck stops, travel centers and off-highway fuel retailers, July 1, 2025 (Image Courtesy: PRNewswire)

NATSO, representing the nation’s truck stops, travel centers, and off-highway fuel retailers, announced that Max McBrayer Jr., former CEO of RaceTrac, Inc., has been appointed President and Chief Executive Officer of NATSO and President of the NATSO Foundation effective July 1.

McBrayer succeeds Darren Boyd Schulte, who has served as Interim CEO since January 2025. Schulte will remain with the organization in his longstanding position as Vice President of Membership.

McBrayer brings more than four decades of leadership experience across the fuel retail and transportation energy sectors. A seasoned industry executive, McBrayer brings an extensive background in transportation energy, having served as the Chief Executive Officer of RaceTrac Petroleum, Inc., President of Metroplex Energy, and President of The Ethanol Corporation.

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(NASTO Image: PRNewswire)
(NASTO Image: PRNewswire)

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“I am honored to assume the role of NATSO President and CEO at such a pivotal time for the industry and the association,” McBrayer said. “I am committed to working with NATSO’s Board of Directors and the Leadership Team to execute a strategic framework that will drive sustainable growth while strengthening member relationships, positioning NATSO for the future while ensuring the association meets the needs of its members.”  

“The Board of Directors congratulates Max on joining NATSO and on his appointment as President and Chief Executive Officer,” said, Joe Zietlow, NATSO Chairman of the Board. “Max brings a deep understanding of the fuel retail and transportation energy industries and their customers to this leadership position. The Board has full confidence that Max will build on his distinguished career to serve NATSO’s members. We look forward to working with Max as NATSO remains focused on advancing the long-term success and profitability of our industry and our members.”

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