Jason Ne Win, CEO of APAC (Image Credit: LinkedIn profile)
Jeanclaude Toma, CEO, Apricorn (Image Credit: PRNewswire)

GAC launches a localization initiative in Brazil and introduces five entry-level models

GAC launches a localization initiative in Brazil and introduces five entry-level models to the Brazilian market (Image Courtesy: PRNewswire)
GAC launches a localization initiative in Brazil and introduces five entry-level models to the Brazilian market (Image Courtesy: PRNewswire)

On May 23, GAC celebrated the brand launch in Brazil and the unveiling of new models in the Anhembi District of São Paulo, Brazil, officially unveiling its “Brazil Action Plan,” the first substantive implementation of the “One GAC 2.0” global strategy in Latin America. Through a series of long-term investment initiatives, in Brazil, for Brazil, GAC presented Brazilian consumers with a vision of future mobility and marked the beginning of a new chapter for GAC both in Brazil and in the Latin American market.

The global strategic model AION V, the urban intelligent pure electric SUV AION Y, the luxury pure electric SUV HYPTEC HT, the benchmark hybrid SUV GS4 HEV, and the premium pure electric sedan AION ES were officially launched. Legendary Brazilian musician Gilberto Gil became the first owner of a GAC ​​vehicle in Brazil. At the event, GAC officially signed a comprehensive strategic cooperation agreement with the National Institute of Metrology, Quality and Technology (Inmetro) to enhance the competitiveness of the Brazilian automotive industry. Brazilian and Chinese government officials, business leaders, and representatives gathered to witness this historic moment of China -Brazil cooperation in the automotive sector.

Image: GAC Official website
Image: GAC Official website

GAC introduced five models to Brazilian consumers: the AION V, AION Y, HYPTEC HT, GS4 HEV, and AION ES at the new model unveiling and brand launch event in Brazil. Guided by the global “One GAC 2.0” strategy, GAC has deployed its three core product lines—GAC, AION, and HYPTEC—in Brazil, comprehensively addressing diverse mobility scenarios, including family transportation, urban commuting, and shared mobility, to meet the diverse needs of Brazilian consumers and ecological transition trends.

The AION V, AION Y, and HYPTEC HT stand out for their elegant designs, premium quality, high technology, and long-range capabilities, and will become a smart, safe, and reliable eco-mobility option for Brazilian consumers in the future. The GS4 HEV offers robust power, smooth handling, and a combined range of over 1,000 km, striking a balance between performance and practicality. The AION ES is GAC’s flagship model tailored to shared mobility. In the future, GAC will collaborate with mobility platforms to offer Brazilians reliable and comfortable transportation experiences.

These five new models embody GAC’s core strengths: “Top-Notch Quality” and “Pioneering Technology,” reflecting the company’s precise understanding of the needs of the Brazilian market and creating a better mobility experience for Brazilian consumers.

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