On 5 February 2025, quip, one of the pioneering design-led oral wellness companies, is proud to announce the launch of its groundbreaking innovation: the quip Ultra Next Generation Smart Sonic Toothbrush. Designed in Brooklyn and built from the ground up, this cutting-edge design takes 10 years of learnings from the brand and introduces multiple major innovations for the category.
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The innovation begins with the body of the brush, which is one piece and more efficient at delivering power to the brush head. This also allows the body of the brush to be covered in a seamless silicone design, which is soft to the touch and has no spaces for gunk to build up, a common complaint with all other brushes in the category.
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This construction has allowed for a revolution in the format of the brush head. With the launch of Ultra, quip also introduces the EasyClick Brush Pod, a simple, new changeable brush head system which reduced plastic brush head waste by 70% while delivering a market leading 15X more plaque removal between teeth and 2x more whitening within just one week.
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With a 30-day battery life on one charge and connectivity to the quip App, people can track their brushing habits and feel more confident in achieving a dentist-level clean every day. All controlled with a dynamic LED touch bar, which allows everyone to select from 16 customizable brushing intensities, which is why the brand is urging people to ‘think with your mouth’ in their latest campaign.
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With over 54 million products sold and more than 25,000 five-star reviews, quip continues to revolutionize oral care with products that are loved by users worldwide. The quip Ultra is no exception, offering an elevated brushing experience that fits seamlessly into modern lifestyles.
“At quip, we believe innovation should be accessible to everyone,” says Lauri Kien Kotcher, CEO of quip. “Over the last 10 years, our designs have evolved because we know that one brush doesn’t fit everyone’s needs. The quip Ultra is the next step in our mission to make a brush for every mouth, while offering a personalized experience through cutting edge technology.” Kien Kotcher adds, “With the EasyClick Brush Pod, we’re reducing waste by 70%, making the Ultra a game-changer for both your mouth and the planet.”
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Key Features & Benefits:
- Scientifically Proven Performance: Leading the category in value, Ultra removes 15x more plaque between teeth* and delivers 2x more whitening within one week**.
- The Easy Click Brush Pod: Features an easy click, secure mechanism that reduces waste by 70% (by weight) compared to traditional refills.
- Seamless silicone design: A soft, non-slip silicone grip, designed to resist buildup, for a more hygienic and effortless clean.
- Extended Rechargeable Battery Life: Enjoy up to 30 days of brushing on a single charge (based on twice-daily, 2-minute brushing at medium intensity), with a convenient magnetic USB charger.
- Dynamic LED Touch Bar: Precise control of 16 different brushing intensities from sensitive to deep clean. A timer helps monitor progress, pressure alerts help coach brushing at the correct intensity, and charge status are all controlled with the interactive, capacitive-touch LED display.
- Smart Features for Smarter Brushing: Pairs seamlessly with the quip app via Bluetooth technology, unlocking a wealth of features designed to personally optimize your oral care routine. Track your brushing habits, view reports of your latest brush session, and earn rewards for maintaining healthy oral care habits. The app integrates with your Ultra, providing a personalized, tech-driven approach to oral health.
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Everything You Need for a Seamless Routine:
- Quadrant Timer: A built-in 2-minute timer with 30-second quadrant notifications.
- Multi-Functional Accessories: Includes a weighted countertop stand, reusable mirror mount for space-saving storage, and a breathable travel case.
- Convenient Subscription Service: Ensure you’re always on track with timely brush pod refills delivered every 3 months.
- Available in Five Distinctive Shades: Eclipse, Stone, Moss, Dusk, or Onyx
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The quip Ultra Next Generation Smart Sonic Toothbrush is not just a toothbrush — it’s a smarter way to care for your mouth and your world. Elevate your brushing routine, and experience the perfect balance of performance, convenience, and sustainability. Smile with confidence, and let your mouth lead the way.
The toothbrush is available for purchase February 2025 at the official website of getquip, with select retailers to follow.
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